About us
Our Mission
"We are dedicated to empowering every Ethiopian to take charge of their health naturally. Our mission is to provide high-quality, locally sourced herbal medicines that are as affordable as they are powerful, ensuring that the healing power of our land is accessible to all."
The Herbal Concept
Discover how we work with local producers to bring you a wide variety of herbal medicines and promote a healthier lifestyle.
Our Creations
Explore our handcrafted floral arrangements, each meticulously designed to convey beauty, elegance, and a touch of nature's artistry.
Meet Our Herbal Experts
Dedicated herbalists guiding your wellness journey
Ustaz Abdulhafiz Bedru
Traditional Medicine Practitioner
Founder and chief visionary, Tony is the driving force behind the company's transition to a herbal medicine store. He loves to keep his hands full by participating in the selection of the best herbs, creating marketing strategies, and improving customer experience.
Hindya Ahmed Mohammed
clinical pharmacist
Mich loves taking on challenges. With his multi-year experience as Commercial Director in the software industry, Mich has helped the company to transition to a herbal medicine store. Mich is among the best minds in the industry.
Aline Turner
Chief Technical Officer
Aline is one of the iconic people in life who can say they love what they do. She mentors 100+ in-house herbalists and looks after the community of thousands of herbal medicine enthusiasts.
Iris Joe
Chief Herbal Officer
Iris, with her international experience, helps us easily understand the properties of each herb and improves our selection. She is determined to drive success and delivers her professional acumen to bring the company to the next level.